Maximum Grind

In August 2002 Jeff Krull resigned from his position as Vice President and Head of Production of Jill Kelly Productions to launch Don Goo Enterprises, a new distribution company. Six months later, Don Goo works actively with a number of studios and, according to Krull, pushes 30k pieces a month.

"After building up two companies, It was time to build up something for myself. Working for other people severely limits my ability to grow. I need to be in charge of what's going on, This way I can see my ideas and strategies enacted the way I intend them to be," Krull told AVN.com.

Lord Perious Productions, Nasty Pixxx, and a new Canadian studio, Firm Productions, are among the studios working with Don Goo.

"We offer our studios the benefit of my 25 plus years of adult industry experience. We offer all the contacts I've made, and we off full disclosure regarding our business practices," said Krull, listing reasons why studios should be interested in working with Don Goo. "We're diversified - couples, gonzo, wall-to-wall. I can go to the Midwest with a couples tape and make it work. Or I can go to the Southeast with a wall-to-wall and make that work."